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Mystery Visit – Promotion & Events of Best Quality

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There is nothing worse than a company who cannot satisfy customer expectations. Imagine there is a promotion campaign on the parking lot right in front of the grocery store you are always shopping at. You are really excited about this campaign but already on your walk to the event you are confronted with bored and unmotivated representatives.


Result: Because of the representatives’ behaviour, the labels’ image is often worse after the promotion campaign. In other words: The BMB is making sure that sales promotions will approach customer satisfaction.

We are talking with our clients about their requirements in reference to presentation and staff before they have even started their promotion campaign. We are developing an item catalogue and particular requirements and strategy by that.

Goals

  • Control of presentation quality and sales performance
  • Measuring of costumer activation, kindness, image transfer, sales orientation
  • Image control and label analyses by promotion
  • Real visitors and costumer simulation
  • Direct control of actions to increase quality

Procedure

  1. Development of requirements and CI- patterns, processing test criterions, definition of target groups
  2. Development of an item catalogue, development of strategy and data survey
  3. Test realization, quantitative voting and report of quality
  4. Processing of data and analyses
  5. Outcome presentations and references for management

USP & Reason Why

  • Mystery Research Award 2008
  • Sectoral and overlapping experiences in mystery shopping national and international
  • Approved standard items or rather individual test criterions
  • Concentration of results to an optimal processing for personnel process interfacing, distribution, management and chief executives

Customer

See References

Links

  • Research
  • Personnel Development

Contact Person

Dipl. Kfm. Oliver Schülke
FON: +49-212-221 439-21 MAIL: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
 
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