Competitor Check – Competition Inspires Business

 PDF  | Print |  E-mail
Trade shows are symbolizing the market of a specific label. Offer and demand are correlating in this case – as well as competition and demand. The BMB is analysing the service- and distribution quality of every national trade show and some particular international trade shows as well.


How well is your competitor performing? It is not enough to send colleagues to the competitor and collect some brochures. The BMB can answer all your questions concerning products, prices etc. based on research of qualified visitors. Make use of the possibility to get a direct comparison between your company and the other companies.

Analysed are communicative aspects in this context as well. Profit argumentation, objection treatments, sales orientation - in short how strong is your consulter team in direct comparison with competitors? The BMB can figure that out for your company and is furthermore able to point out possibility and danger in regard to market differentiation by direct comparison.

Goals

  • Benchmark
  • SWOT-Analyses in regard to market position
  • Optimization of the own distribution activity
  • Market adjustment of the own marketing mix
  • Improvement of the own trade show performance

Procedure

  1. Preliminary discussion: Evaluation of target groups
  2. Briefing, recruitment of qualified visitors, personal training and a psychological assessment test before realization
  3. Realization of tests, data survey
  4. Plausibility test of data, business cards, following interviews with testers
  5. Processing of data, analyses
  6. outcome presentation and references for management

USP & Reason Why

  • Cheaper and more representative than quantitative surveys
  • Sectoral and overlapping experiences with trade show checks, national and international
  • Approved standard items or rather individual test criterions

Costumer

See reference list

Links

  • Kick off
  • Consulter Check
  • Coaching
  • Consulter interview
  • Analyses of other exhibitors and competition

Contact Person

Dipl. Kfm. Oliver Schülke
FON: +49-212-221 439-21 MAIL: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
 
[ Back ]
Login
  • deutsch
  • English
© 1998-2012 BMB  |  supporting: