Daily Check – Improving Performance during the Trade Show

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The Daily Check is similar to the Consulter Check, but is even going one important step further: The management will be informed about the trade show appearance while the trade show is going on. The management is therefore able to react right away.


The BMB Germany cares a lot to find the right and fitting qualified visitor for each trade show who is going to check the requested trade show stand. Elaborate selections assure the right fit: Vita-check, psychology test and personal interview.

Those qualified visitors do not have the intention to collect brochures or gifts. No, they are purchaser, experts or even chief executives who have an occupational interest in addition to the quality check

Those qualified visitors are briefed in the run-up to the consulter check. The best fit is going to do two intense consulter interviews. The first and the last impression are recorded as well as the impression of the entire team. These results are developed to a significant final report which is answering every question.

BMB Germany customers experienced our Daily Checks as a useful snapshot – the Daily Check makes it possible to get an impression of the trade show from the customer’s point of view without participating. This is an optimal possibility to reach a maximum of efficiency and volume of sale.

Goals

  • Short-term control of service quality, activation, kindness, motivation among other things
  • Possibility to react right away in regard to potential support
  • New system of identification numbers for distribution
  • Comparison with other exhibitors/competitors
  • Potential support with personal customer contact, stand optimization

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Procedure

  1. Preliminary discussion: Evaluation of target groups
  2. Briefing, recruitment of qualified visitors, personal training and a psychological assessment test before realization
  3. Realization of tests, data survey
  4. Plausibility test of data, business cards, following interviews with testers
  5. Processing of data, analyses
  6. outcome presentation and references for management

USP & Reason Why

  • Cheaper and more representative than quantitative surveys
  • Sectoral and overlapping experiences with trade show checks, national and international
  • Approved standard items or rather individual test criterions

Costumer

Pepperl & Fuchs, Schleich, Sick, Solvay, Waldmann u.v.m.

Links

  • Kick off
  • Consulter Check
  • Coaching
  • Consulter interview
  • Analyses of other exhibitors and competition

Contact Person

Dipl. Kaufm. Oliver Schülke
FON: +49-212-221 439-0 MAIL: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
 
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